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PE firms search for regional taste in snacks, spices

Hindustan Times Bengaluru

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April 25, 2025

Top private equity firms are scouring the country to unearth cash-rich regional food brands with healthy balance sheets that offer good growth potential, industry experts told Mint.

- Priyamvada C. & Mansi Verma

BENGALURU/MUMBAI: The objective: discover the next Haldiram. The Nagpur-based snacks maker roped in Alpha Wave Global and Temasek Holdings as investors last month, valuing the company at around $10 billion.

According to Pritha Jha, co-founder of Pioneer Legal, a law firm that has helped food brands raise capital, a lot of investment activity in consumer food brands is happening in places like Nashik, Jaipur and Udaipur.

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