Tesla unveils Cybertruck variant, cuts Cyberbeast price to drive demand

Tesla unveiled a cheaper Cybertruck variant in the US and slashed the price of its most-expensive model, Cyberbeast, as the electric-vehicle maker struggles to find buyers for its pickup trucks.

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The Cybertruck was touted by CEO Elon Musk as a futuristic competitor to mass market pickup trucks from legacy brands such as Ford, but multiple recalls and quality control issues plagued the car and turned prospective customers away.

Tesla has now priced the new dual-motor, all-wheel-drive model at $59,990, making it the company's most affordable Cybertruck yet. In response to a user post on X about the new variant, Musk said the price tag was effective only for the next 10 days.

It was not immediately clear what the model will be priced at following the limited-time offer and Tesla did not immediately respond to a request seeking clarification.

The company lowered the Cyberbeast’s price to $99,990 from $114,990.

With the price cut, Tesla looks to be discontinuing its “Luxe Package” for the model that included Supervised Full Self-Driving and free access to its Supercharger network.

Tesla had added the package to its lineup last August when it raised the price of the pickup truck.

The head of Tesla’s Cybertruck programme, Siddhant Awasthi, announced his departure from the company in November last year amid slow sales.