Startups play key role in driving tourism sector growth in RAK

Ras Al Khaimah has witnessed remarkable growth in its tourism sector, alongside broad service diversification and increasing competition among tourism companies, positioning it as the fastest-growing sector in the emirate.

- 

This growth is reflected in leisure projects that draw on Ras Al Khaimah's geographic and environmental diversity, leveraging the striking views of the majestic Hajar Mountains, a 64-kilometre stretch of sandy beaches, and golden desert dunes.

Together, these elements deliver distinctive tourism experiences and provide startups operating in the sector with a wide range of ideas, activities, and initiatives that stimulate visitor demand, with a focus on desert safaris, mountain tours, and water sports, supported by world-class services offered by hotels, resorts, and restaurants.

The Government of Ras Al Khaimah continues to work diligently to reinforce the emirate's position as a leading destination for sustainable tourism. In 2024, the emirate welcomed 1.28 million visitors, recording a 12 per cent increase in tourism revenues and a notable 15 per cent growth in visitor numbers within the meetings, incentives, exhibitions, and conferences (MICE) sector. During the first half of 2025, Ras Al Khaimah registered a record number of visitors exceeding 654,000, as it advances steadily toward its goal of attracting more than 3.5 million visitors annually by 2030.

In addition, Ras Al Khaimah was selected as the Gulf Tourism Capital for two consecutive years, 2020 and 2021, by tourism ministers and officials of the GCC countries.