Sharjah Chamber and WTCA boost cooperation in exhibition industry

The Sharjah Chamber of Commerce and Industry (SCCI) discussed with the World Trade Centers Association (WTCA)'s Middle East members ways to enhance strategic cooperation in advancing the growth and development of the exhibition industry in the region.

- 

The discussions highlighted the role of the exhibitions sector as a catalyst for economic growth, facilitating business connections, and promoting cross-border trade and investment.

This took place as Abdallah Sultan Al Owais, Chairman of SCCI and Chairman of Expo Centre Sharjah, received a group of WTCA Members.

The meeting was attended by Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah and Member of WTCA's Conferences and Exhibitions Advisory Council; and Mohamed Juma Al Musharrkh, CEO of the Sharjah FDI Office (Invest in Sharjah), along with several officials from the Sharjah Chamber and Expo Centre Sharjah.

The meeting focused on prospective initiatives to host joint events and sector-specific exhibitions and to launch training programs and capacity-building workshops.

Discussions also emphasized the importance of developing the digital infrastructure of exhibition centers to keep pace with global trends and reinforce their role as platforms for innovation and cross-market engagement.

Abdallah Sultan Al Owais affirmed that the meeting reflects the pioneering efforts undertaken by the Sharjah Chamber and Expo Centre Sharjah to cement the emirate's position as a global hub for exhibitions, commerce, and logistics services.