Sharjah Animation Conference participates in publishers meet

SAC's participation unlocks new opportunities for book rights holders, showcasing tools to transform stories into animated content

- Gulf Today, Staff Reporter

In a strategic move to fuse the worlds of publishing and animation, the Sharjah Animation Conference (SAC) participated at the 15th International Publishers Conference this week.

Drawing attention among the 1,300 publishing professionals from 116 countries in attendance, the SAC engaging booth served to promote the annual animation conference as well as identify and develop new animation opportunities for publishers' titles.

SAC's participation, designed to encourage collaboration, aimed to show publishers how their stories can be transformed into animation projects, encourage the sale of book rights to animation studios, and build a database of interested publishers for future opportunities.

This initiative is further supported by SAC's facilitation of an international exchange, including hosting a Japanese delegation of publishers and animation studios to meet with their Arab and international counterparts.

The booth itself served as a mini-hub of innovation, showcasing the practical tools that bring stories to life in new mediums including tablets and virtual reality; in collaboration with SAC's valued partner Wacom, a hardware manufacturer for illustrators and animators.