RAKEZ helps entrepreneurs to turn social presence into profit

Ras Al Khaimah Economic Zone (RAKEZ) recently hosted an engaging session on how businesses can grow sales through influencer marketing at its Compass Coworking Centre.

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The session equipped entrepreneurs and SMEs with strategies to turn their social media presence into measurable business results.

Led by Mohamad Fattal, Founder and CEO of Alfan, the session delved into the evolving role of influencers in driving brand visibility, authenticity, and revenue. With insights drawn from Alfan’s network and partnerships, Fattal shared actionable methods to bridge the gap between creators, brands, and audiences.

Participants learned how to identify the right influencer partnerships based on audience relevance and engagement rates, develop content tailored to each platform, and design cost-effective strategies for SMEs and growing businesses.