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PMI showcases smoke-free innovation
Gulf Today
|December 24, 2025
Philip Morris International (PMI) reaffirmed its commitment to advancing smoke-free alternatives as it took part in Technovation Dubai 2025, one of the region's leading platforms for innovation and future-focused dialogue.
During the event, PMI highlighted how science, technology and consumer-driven design are shaping the next generation of smoke-free products, offering adult smokers alternatives to continued cigarette use.
Speaking at the event, Christos Kiritsis, Vice President - Smoke-Free Products for South & Southeast Asia, the Commonwealth of Independent States, and the Middle East & Africa, outlined PMI's progress in developing products that eliminate combustion, the primary source of harmful substances in cigarettes.
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