OK Go, known as the 'treadmill guys,' can also bring it live

That band with the treadmills.

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Damian Kulash, lead singer of OK Go, is aware a lot of people know the group only by that vague moniker, courtesy of a mesmerizing 2006 video for "Here It Goes Again" using eight treadmills and an intricate choreographed dance done in a single take.That video went viral in the early days of YouTube, cementing the band’s reputation as quirky multimedia auteurs. OK Go's philosophy: Come for the video, stay for the music, a blend of indie power pop, rock, dance and punk.

Among the features in the dozens of crazy one-take videos they've done over the years are a Rube Goldberg-style machine (“This Too Shall Pass”), dog tricks (“White Knuckles”) and zero gravity (“Upside Down & Inside Out”). Their video for “Love,” off their new album, “And the Adjacent Possible,” features 29 robotic arms and 60 mirrors.

“I get to play with robots and mirrors and optical illusions and great filmmakers,” Kulash said in an interview with The Atlanta Journal-Constitution to promote OK Go's new album and tour. “It only dawned on us later in our career why we wound up here in the first place. I think the kind of connection you get from our videos a moment of joy or wonder or spectacle is a closer feeling to a live show than a video of someone, say, just playing an acoustic guitar.”