Kalimat, eL Seed launch art collection in Tunisia

In the presence of Sheikha Bodour Bint Sultan Al Qasimi, Founder and Chairperson of Kalimat Foundation (KF), the Foundation launched an exclusive art-inspired merchandise collection in collaboration with French-Tunisian artist el Seed.

- 

Proceeds from the collection will go entirely towards supporting the Foundation’s Pledge a Library initiative, which aims to enhance children’s access to books and uphold their right to read in Tunisia.

The launch took place at Bait Elowal in Sharjah, attended by members of the Kalimat Foundation’s Board of Trustees, media representatives, art enthusiasts, and supporters of humanitarian causes.

The Foundation unveiled a range of creative products — including fashion, stationery, and lifestyle items — inspired by el Seed’s distinctive “calligraffiti" style, which merges traditional Arabic calligraphy with contemporary art to convey messages of unity, hope, and cross-cultural understanding.

The partnership brings together Kalimat Foundation’s humanitarian mission and el Seed’s internationally recognised artistic vision. Known for his monumental calligraffiti works in global cities such as London, Paris, and Dubai, el Seed uses art as a means to connect communities and foster dialogue through creativity and compassion.

Sheikha Bodour said the collaboration reflects the Foundation's commitment to empowering children through reading.