Expo Centre Sharjah showcases emirate's global leadership at WTM

Expo Centre Sharjah participated in the 45th World Travel Market (WTM), one of the world's most influential travel and tourism events, held in London from 4th to 6th November 2025.

- Staff Reporter, Gulf Today

Headed by Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, the Centre's delegation joined the event under the Sharjah Pavilion as part of the Sharjah Commerce and Tourism Development Authority (SCTDA) delegation, comprising 19 public and private entities.

The participation sought to showcase Sharjah’s competitive strengths and its growing role as a key player in regional and international tourism markets.

The delegation highlighted Expo Centre Sharjah's advanced infrastructure and integrated service offerings, underscoring its capacity to accommodate large-scale international events.

The objective was to build new global partnerships and attract more international exhibitions and conferences to the emirate, thereby supporting the local economy and advancing Sharjah's efforts toward sustainable economic diversification.

In his remarks, Saif Mohammed Al Midfa stated that the Centre’s participation in the WTM London 2025 added strategic value to efforts aimed at cementing Sharjah's position as a leading global destination for business tourism. He noted that Expo Centre Sharjah serves as a principal driver of this sector in the emirate, leveraging its advanced facilities and competitive advantages.