Dubai World Trade Centre attracts 2.65 million participants in 2024

Dubai World Trade Centre (DWTC) has unveiled its 2024 results, welcoming 2.65 million event participants in 2024, marking a 7 per cent increase compared to the previous year.

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The results were driven by a robust calendar of 378 Meetings, Incentives, Conferences and Exhibitions (MICE), and business and consumer events reflecting a notable 26 per cent yearon-year growth.

DWTC's flagship MICE segment experienced significant growth, increasing from 107 events in 2023 to 135 MICE events in 2024. These events collectively attracted 2.03 million attendees, reflecting an impressive 30 per cent year-onyear growth.

International participation at MICE events soared to over 942,000 attendees, representing 46 per cent of the total MICE attendees, reinforcing Dubai's global appeal as a top global business destination.

These sector-leading exhibitions and events saw the participation of 58,665 exhibiting companies, representing a 9 per cent increase over last year. A significant 77 per cent of these exhibiting companies were international, further reinforcing Dubai's ability to consistently draw international companies and businesses.

The surge in foreign business participation to MICE events in Dubai furthers the aspirations of the Dubai Economic Agenda "D33" to cement Dubai's position as one of the top three cities for business and tourism globally.

In 2024, DWTC organised 20 flagship exhibitions and events, attracting an impressive 590,000 attendees, a 14 per cent year-on-year increase.