Creators HQ, Snapchat partner to empower region's economy

Creators HQ, the region's first dedicated hub for digital content creators, has partnered with Snapchat in a first-of-its-kind collaboration to launch a long-term initiative aimed at empowering creators across the GCC and beyond.

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The partnership will bring to life a calendar of programmes including Snap Schools, AR masterclasses, talks by guest speakers and creators, and on-ground AR activations all designed to foster creativity, collaboration, and growth within the region's creator ecosystem.

To kickstart the newly established partnership, Creators HQ and Snapchat hosted the first Snap School this Thursday with over 50 notable content creators in attendance. The session offered hands-on training, platform insights, and direct engagement with Snapchat experts equipping creators with the tools, trends, and strategies needed to succeed on the platform.

The partnership stems from a shared commitment to support the rapidly growing community of Snapchat creators who continue to inspire audiences across the region. As Snapchat continues to evolve into a true companion for creators, personally and professionally, it is shaping a space where authenticity, transparency, and trust are the guiding principles.

Alia Alhammadi, Vice Chairperson of the UAE Government Media Office, said, “At Creators HQ, we are committed to empowering creators in the region through targeted educational initiatives. By delivering programmes in collaboration with our partners, we help creators produce meaningful content that fosters growth and sustainable income.”