Airline's commitment to attract more travellers

Emirates starts strong at ATM, signs MoUs with Tourism Boards of Sharjah, The Philippines, Maldives, Visit Britain, Thailand, Japan National Tourism Organisation, Uganda and Hungary

- Inayat-ur-Rahman, Business Editor

THE Arabian Travel Market (ATM) opened its doors to the public at the Dubai World Trade Center on Monday. The exhibitors are upbeat about this year's event. Gulf Today shares the candid views of various exhibitors and companies.

Emirates signed eight Memorandums of Understandings (MoUs) on the first day of Arabian Travel Market (ATM) with the Tourism Boards of Sharjah, The Philippines, Maldives, Visit Britain, Thailand, Japan National Tourist Organisation (JNTO), Uganda and Hungary.

These agreements demonstrate the airline's commitment to attract more travellers across its extensive network of more than 140 destinations to experience each locale's distinctive sights, culture and attractions, as well as boosting tourism to the wider UAE through strategic collaborations.

Emirates and Sharjah Commerce & Tourism Authority (SCTDA) will work together to jointly promote tourism and boost visitor arrivals to the UAE emirate of Sharjah.

The new partnership, which takes effect from Monday, will see Emirates and SCTDA explore and implement promotional activities and offer bespoke packages for tour operators and the wider travel trade in key markets. Emirates and SCTDA will also explore opportunities to create unique products and packages marketed directly to Emirates' customers via 'Dubai Experience' on the airline's website. This is in addition to advertising and cross promotional marketing campaigns, familiarisation programmes for travel trade and media, as well as promotional competitions aimed to encourage visits to Sharjah as part of their overall UAE holiday.