Secrets of successful podcasts revealed

Arab podcasters call for authenticity, consistency, creative monetisation

- BY AALIYA ALZAROONI Reporter

From the power of preparation to the potential of live experiences, leading voices at Dubai PodFest 2025 urged regional creators to embrace authenticity, teamwork, and innovation in podcasting.

Speakers agreed that the future of podcasting lies in preparation, audience connection, and creative monetisation, not just viral moments.

Abdulla Al Mudhaf, Co-founder and Chairman of Shasha, said: “The biggest mistake is worrying about whether an episode will succeed. Instead, focus on preparing, know your topic, build rapport with your guest, and study your analytics.”

Al Mudhaf emphasised that understanding YouTube metrics and audience behavior is key to growth. “Use the numbers as a guide,” he said.