BPG's offsite in Abu Dhabi shines spotlight on people-first approach

Event highlighted how company culture attracts best talent and gives it an edge

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The three-day event brought together over 150 team members from the UAE, Kuwait, Saudi Arabia, Oman, and remote offices.

Bates PanGulf Group (BPG), a leading integrated marketing agency and part of the WPP network, recently held its 29th annual offsite at Yas Island, Abu Dhabi. The three-day event, themed "Culture. Culture. Culture.," brought together over 150 team members from the UAE, Kuwait, Saudi Arabia, Oman, and remote offices in Canada, France, Egypt, Lebanon, India, and Southeast Asia, representing 28 nationalities.