A LEGACY THAT STILL BREATHES PERFUME

Muhammed Ali Saeed Shaikh, CEO of Shaikh Mohammed Saeed Group, traces the brand's rise from a small Deira perfumery in 1954 to a global fragrance house that blends heritage with innovation

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Muhammad Ali Saeed Shaikh, CEO, Shaikh Saeed Perfumes

Shaikh Mohd Saeed Est. was among the first to introduce perfume manufacturing in the UAE back in 1954. What do you think your founder, the late Shaikh Mohd Saeed, would say if he saw how the brand has evolved today?

The late Shaikh Mohd Saeed would take immense pride in seeing how his humble dream has grown into one of the UAE's most respected perfume houses. What began in 1954 as a small perfumery rooted in craftsmanship has today become a global name blending heritage with innovation. He would see that the essence of his philosophy — honesty, beauty, loyalty, and quality — continues to guide every fragrance we create. The expansion into modern manufacturing, exports, and international retail reflects his original vision of sharing authentic Arabic perfumery with the world.

The brand covers Arabic, Oriental and Western perfumes and works across manufacturing, export, distribution and retail. How do you maintain a clear brand identity while covering so many facets and scent styles?