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Women athletes power 5x digital lift
Financial Express Pune
|December 04, 2025
SHARP COMMERCIAL SHIFT
INDIA'S WOMEN'S CRICKET World Cup victory has triggered a sharp commercial shift in women’s sports, with the sector ontracktotouch $2.35 billionin global revenue by 2025, accordingtoareportreleased by LS Digital.
Titled ‘The Rise of Women’s Sports Marketing in India’, it notes that the victory has reset how brands invest, fans engage, and how business around women’s sports is evolving.
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