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Walmart has a tough battle ahead in India
Financial Express Pune
|December 19, 2024
E-COMMERCE IN INDIA is a political and regulatory minefield. US consumer giant Walmart Inc.—which has been waiting to launch the much-anticipated initial public offering of the online marketplace it acquired for $16 billion six years ago—has had its patience tested. It's unlikely to get Flipkart out the door next year: A 2026 IPO may be a more reasonable expectation, with a little diplomatic help from the incoming government in Washington.
The business side of things is not the reason for the delay. Flipkart is the country's largest e-commerce player, ahead of Amazon.com Inc. The homegrown app lacks the consumer-service finesse of its rival, but its sheer reach across a continent-sized geography gives it the heft that took the likes of Unilever Plc a century to build.
Flipkart is a stake Walmart has put down in a market where brick-and-mortar foreign retailers face stifling restrictions. That's not an immediate problem; it might take a decade before Indians have the purchasing power to sustain a franchise like Sam's Club, the Bentonville, Arkansas-based firm's members-only warehouse division that is defying China's consumption funk. The question is, will New Delhi be ready for Sam's Club in 10 years?
Bu hikaye Financial Express Pune dergisinin December 19, 2024 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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