Magzter GOLD ile Sınırsız Olun
Sadece 9.000'den fazla dergi, gazete ve Premium hikayeye sınırsız erişim elde edin
The arms race for viewer attention
Financial Express Pune
|July 07, 2025
ADVERTISERS ARE BATTLING DOOM-SCROLLING SYNDROME
ACCORDING TO TAM AdEx's latest report, digital ad impressions in the country have grown 12.7 times between 2020 and 2024. The April-June quarter of 2024 registered 45% more digital ad impressions than even the October-December festive season, a first in the Indian advertising calendar. Yet marketers and media planners are facing a growing sense of unease. "Digital visibility has become abundant and, paradoxically, less valuable," says Vishal Agrahari, vice-president, paid media, BC Web Wise. "Consumers are overwhelmed. They're more discerning, tend to bypass ads quickly, and are less influenced by generic messages. Attention has become the real scarcity now."
At the same time, the pressure to justify ROI has intensified. With impressions cheaper than ever, the real cost lies in lost attention and ineffective messaging.
Bu hikaye Financial Express Pune dergisinin July 07, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Financial Express Pune'den DAHA FAZLA HİKAYE
Financial Express Pune
How winter pushes every car to its limits
BE IT ICE CARS OR EVS, THE SEASON CAN BE TOUGH
2 mins
December 20, 2025
Financial Express Pune
'Capacity limit costs Mumbai the hub race'
Adani Airport Holdings (AAHL) has laid down the expansion plans for its airport business, but for Jeet Adani, director airports, the larger strategic context is Mumbai's missed opportunity to become India's primary global aviation hub.
2 mins
December 20, 2025
Financial Express Pune
Crude import bill declines 11%
BARREL BENEFIT
1 min
December 20, 2025
Financial Express Pune
China to allow export of rare earths for civilian use
CHINA ON FRIDAY said it will approve export of its rare-earth metals for civilian use, amid India's persistent calls for Beijing to lift curbs and resume the export of precious metals needed to manufacture a host of modern products.
1 min
December 20, 2025
Financial Express Pune
Delhi govt schools choke, private ones turn to air filters
IN THE NURSERY section of an elite South Delhi school this week, the head of Junior School conferred urgently with a class teacher whose students had left the room for a few minutes at the change of periods.
2 mins
December 20, 2025
Financial Express Pune
Yen weakens across board after BOJ delivers rate hike
CENTRAL BANK SAYS IT WILL KEEP RAISING RATES IF FORECASTS MATERIALISE
1 min
December 20, 2025
Financial Express Pune
Funds for rural roads scheme see gross underutilisation
STATES’ SPENDING CAPACITY LIMITED
2 mins
December 20, 2025
Financial Express Pune
Real interest rates need to be lower: RBI guv
RESERVE BANK OF India (RBI) Governor Sanjay Malhotra believes real interest ratesboth headline and core-need to be lower, given the benign inflation outlook, minutes of the Monetary Policy Committee (MPC) meeting released on Friday showed.
1 min
December 20, 2025
Financial Express Pune
Europe agrees to lend 90 bn euros to Ukraine
UKRAINE THANKED THE EU for deciding to provide it with 90 billion euros ($105.46 billion) of support over the next two years-even if the bloc failed to agree on an ambitious plan to finance it using frozen Russian assets.
1 min
December 20, 2025
Financial Express Pune
TikTok signs deals with investors to avoid US ban
TIKTOK'S CHINESE OWNER, ByteDance, on Thursday signed binding agreements to hand control of the short video app's US operations to a group of investors, including Oracle, in a big step toward avoiding a US ban and ending years of uncertainty.
1 min
December 20, 2025
Listen
Translate
Change font size