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Hyundai tweaks Exter as entry SUV race shifts to image
Financial Express Pune
|March 21, 2026
The Exter facelift marks an effort to stay relevant in a segment where the benchmark has shifted
HYUNDAI MOTOR INDIA on Friday rolled out an updated version of the Exter, but the significance of the move lies less in the launch itself and more in the shifting dynamics of the entry SUV segment, where pricing and features are no longer the primary differentiators.
The segment, which expanded rapidly on the back of first-time buyers and demand from Tier 2 and Tier 3 markets, is now showing signs of stabilisation. Data from Jato Dynamics shows its share rose from under 2% to over 12% at its peak, before moderating to about 9.4% in 2025 as competition intensified and some buyers moved up the value chain.
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