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Charmcore

Financial Express Pune

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May 11, 2025

Covetable bag charms and characters are fashion's fun accessory this season

- VAISHALI DAR

AG CHARMS ARE this season's hot accessory with personalisation and playful expression.

Last year, model Hailey Bieber's skincare brand Rhode's stylish phone case was winning hearts. It was not an ordinary phone case but a built-in lip balm holder.

Benefit cosmetics introduced its Benetint and High Beam highlighter packaged in a key chain a few months back.

Now Labubu bag charms are the latest rage in accessories-on-the-go-list.

Personalisation has been key to many celebrities' style statements, the likes of Dua Lipa, Anne Hathaway, and Gigi Hadid decorating their luxury bags with baubles.

Their bag charms have taken the internet by storm and the novelty lies in the practicality-meet-efficiency charm as it offers functionality with style.

Many among the Y2K generation address it as 'dopamine dressing' which makes them 'help reconnect with their childhood'.

Take for instance, the furry elf character Labubu which has been trending for some time now.

The character, which is inspired by storybooks and elves, has been spotted on celebrities' bags, now increasing its popularity among collectors.

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