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WhatsApp’s India push: Spam out, services in
Financial Express Mumbai
|September 29, 2025
FROM BLOCKING PESKY sales calls to booking metro tickets, WhatsApp is taking steps to be more than just the world’s biggest chat app.
Its business platform - WhatsApp for Business — is tightening guardrails against spam, doubling down on government partnerships in India, and leaning on Meta’s AI to make interactions smarter and multilingual.
On spam, Ravi Garg, head of WhatsApp for Business in India, was straightforward. “Consent is primary to our business,” he stressed while talking to FE,adding that businesses cannot cold-call users using WhatsApp’s platform.
“A business cannot call a user unless you’ve given consent. They must proactively take aconsent on WhatsApp,’he said about the platform’s business calling service which it expects to roll-out soon in India.
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