The Badshah of bankability

BRANDS CAN PICK UP LESSONS ON AUTHENTICITY & CONTINUOUS REINVENTION FROM SRK

- GEETIKA SRIVASTAVA

“I'LL BE THE first permanent movie star in the world,’ Khan once said —aline that now feels less like bravado and more like a prophecy.

His rise from a simple Delhi boy to one of the most recognised faces in global entertainment has redefined celebrity in India. Today, Khan sits on a net worth of $1.4 billion, according to the 2025 Hurun India Rich List. His brand value surged to $145.7 million last year, according to Kroll, marking one of the strongest comebacks in Indian pop culture history, powered by films such as Pathaan, Jawan and Dunki.

As per the TAM AdEx Half-Yearly Celebrity Endorsement Report for January-June 2025, “King” Khan appeared on television for an average of 27 hours a day across channels, more than any other Indian celebrity. He commands as much as ₹10 crore per endorsement and represents a portfolio that stretches from mass brands such as Hyundai, LG, and Byju’s to premium ones such as Dubai Tourism and Tag Heuer.