Premium woes for Maruti Suzuki as Nexa skids

Hit by launches in same segment by rival brands

- VIKRAM CHAUDHARY

NEXA, THE PREMIUM car sales channel of Maruti Suzuki, is slowing down.

NEXA, THE PREMIUM car sales channel of Maruti Suzuki, is slowing down. An analysis of January-October 2025 sales data visa-vis the same period last year shows that sales of Nexa models dropped 6.5%, from 4,58,058 units to 4,28,472 units, even as sales of the mass-market Arena channel increased marginally by 0.25%, from 10,25,939 units to 10,28,426 units.

Automotive analysts pointed out that while Maruti Suzuki’s overall sales have been under pressure, its premium arm has taken a bigger hit from carmakers such as Mahindra, Hyundai, and Tata Motors — all of whom mostly play in the mid-weight to premium segment. Model-by-model analysis of Nexa cars shows that barring the Fronx and Invicto, sales of all cars dropped.