Google shows AI model is ready for enterprises

GOOGLE UNVEILED A host of updates to its artificial intelligence offerings for cloud computing customers, emphasizing that the technology is safe and ready for use in the corporate realm, despite recent stumbles in consumer-facing tools.

- JULIA LOVE & DAVEY ALBA

At the company's annual cloud computing conference in Las Vegas on Tuesday, Cloud chief executive officer Thomas Kurian showed off how Google's most powerful AI model, Gemini, can be used to create advertisements, ward off cybersecurity threats and spin up short videos and podcasts.

Corporate customers will be able to peg Gemini's query responses to reliable sources of known as information, grounding. The company is rolling out the use of Google search results as a source for the AI model's answers, thereby providing greater accuracy and freshness, Kurian said.

"Enterprises have been piloting with us a number of scenarios with generative AI; now they're deploying them in production," Kurian said in an interview with Bloomberg ahead of the announcements.