At the movies

Cinema globally is seeing an uptick in moviegoers

- FE FEATURES

LAST WEEK, TO celebrate International Women's Day, PVR Inox organised a film festival with three special re-releases at its centre. The multiplex giant brought back women-oriented films like Highway (2014), Queen (2014), and Fashion (2008); while also screening films like Lootera (2013), Seethamma Vakitlo Sirimalle Chettu (2013), and Kumbalangi Nights (2019).

Re-releasing classics is an institutionalised business model for PVR now, since post the pandemic, theatres have struggled to bring audiences in. The company's executive director Sanjeev Kumar Bijli had told FE previously, "Re-releases were born out of necessity, but have now become a staple and established property for us. We have a dedicated team stationed in Mumbai that is looking at films that can be re-released."

However, recent data has been showing improvement in this regard. PwC, one of the big four accounting firms, released a new report a few months ago which said, "Aided by a number of blockbuster releases in 2023, cinema saw a 30.4% year-on-year increase in spending at the box office."