‘We are well above plan this festive season’

PRATIK SHETTY, VICE-PRESIDENT, GROWTH & MARKETING AT FLIPKART

- 

As festive shopping season kicks off, Flipkart is seeing strong momentum in its flagship Big Billion Days sale. From early-bird deals that spread demand to a surge in premium appliances post-GST benefits, the e-commerce giant is running well ahead of plan, says Pratik Shetty, vice-president — growth and marketing at Flipkart, in an interview with Ayanti Bera. Excerpts:

How has demand shaped up so far in the Big Billion Days? This year, Flipkart rolled out early-bird deals ahead of the Big Billion Days to shift some demand earlier, manage inventory more efficiently and ease pressure on the supply chain. By spreading demand, we ensure smoother deliveries and overall efficiencies. We opened a small part of our portfolio at Big Billion Day prices for about 14 days before the main sale. The momentum in early-bird deals was robust and gave us confidence going into the main event.