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Tesla's Brand Loyalty Hit After Musk Backed Prez Trump
Financial Express Lucknow
|August 05, 2025
TESLA FOR YEARS had more repeat US customers than any other major automotive brand, but its loyalty has plunged since CEO Elon Musk endorsed President Donald Trump last summer, according to data from research firm S&P Global Mobility shared exclusively with Reuters.
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The data, which has not been previously reported, shows Tesla's customer loyalty peaked in June 2024, when 73% of Tesla-owning households in the market for a new car boug
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