Pilgrim forays into B2B, aims to tap into 80,000 salons

DIRECT-TO-CONSUMER SKINCARE AND beauty brand Pilgrim has started a B2B vertical under its salon professional division and will launch the first line of products in May, co-founder Anurag Kedia told FE.

- URVI MALVANIA

In the works for the better part of the past year, the new division is a strategic focus for the Mumbai-based startup as it looks to boost revenues. The products will first be marketed in cities like Mumbai, Delhi, and Jaipur, and expanded to the rest of the country eventually.

"We have identified a network of 80,000 salons which we intend to target," Kedia said, explaining the business universe for the new division.

The salon professional segment has multinational and Indian FMCG giants like L'Oreal, Hindustan Unilever, Proctor & Gamble, and Marico. Other than the big names, salon chains like Jawed Habib and Bblunt (now owned by Honasa Consumer) which have their own brand of products also find place in beauty parlour inventories across the country.