Outlet malls gain ground

"OUTLET MALLS WORLD over are typically located outside large cities, near highways and expressways, offering low rents to its retailers, who are assured of a dedicated space for discounting selling.

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In India, the concept is picking up, mostly at the periphery of large consumption centres to take advantage of low rents in these places. High streets within cities are also increasingly becoming chaotic and crowded, aiding the growth of outlet malls," said Prakash Patel, MD, Bhumi World. The latter is building a 600,000 sq ft outlet mall in Bhiwandi, near Mumbai, which will have 86-90 top brands on discount year-round.