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'Our goal is zero-accident mobility'
Financial Express Lucknow
|May 12, 2025
As India progresses rapidly towards smarter mobility, the integration of AI into road safety enforcement and accident analysis is reshaping strategies to ensure safer journeys.
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Mercedes-Benz Research and Development India (MBRDI), which is the largest research and development centre for the luxury carmaker outside of Germany, plays a key role in the development of technologies like connected, autonomous, and electric in the world of mobility.
MBRDI's Bengaluru facility is pioneering technologies tailored for India's diverse road and traffic conditions.
Manu Saale, MD & CEO at MBRDI speaks to Sudhir Chowdhary on how the R&D teams are infusing Indian innovation into every Mercedes-Benz car globally.
Excerpts:
How is MBRDI leveraging the talent pool in India?
MBRDI has established itself as the digital hub for Mercedes-Benz's global accident research, playing a crucial role in advancing safety technologies worldwide.
Over the past decade, our teams have honed deep expertise in accident reconstruction, data analytics, and anonymization, which helps evaluate the effectiveness of safety systems in diverse road conditions.
Our team's comprehensive investigation into 62 critical accident cases, including the first EQS accident investigation, underscores the team's expertise in safety technologies.
Tools such as deep-learning-based image anonymization (achieving over 80% accuracy), Python-driven analytics, smart glasses, and sophisticated 3D scanning solutions further empower the team to seamlessly collaborate with our global counterparts.
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