Liquor traditions reimagined

“IN 2025, WE'VE already expanded into new markets such as Karnataka, Delhi and Haryana, with two more scheduled to open soon,’ added Kochhar.

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Similarly, Maya Pistola launched its agave spirit — synonymous with tequila and mezcal in Mexico — in 2022, and has since grown from a niche liquor maker to an award-winning brand with over 40 accolades to its name.

“Today, we’re present across eight Indian states and four international markets,” said Kimberly Pereira, chief operating officer, Maya Pistola.

Agave, was introduced in India during the British, and the plant has since naturalised and now grows across the country in several varieties. Among them, Agave americana thrives in Chittoor district of the Deccan Plateau. “This is the very agave species we use to craft Maya Pistola,’ added Pereira. The demand for such niche spirits also comes from a rise in cocktail culture, said Adarsh Gadvi, founder of Davana Vermouth Indica, makers of India’s first 100% homegrown vermouth. “Indian consumers are becoming more experimental — looking for craft, authenticity, and variety. Low-ABV, aperitif-style drinks are gaining interest, especially in urban’ markets. Vermouth fits naturally into this shift, as it works both in cocktails and as a standalone sip, appealing to both seasoned drinkers and new entrants exploring lighter, versatile options,” he added.

Vermouth is an aromatised and fortified wine originating in Italy. First launched in Goa in late 2024, the brand has since expanded into Bengaluru and Mumbai, with Puducherry in the pipeline.