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Financial Express Lucknow
|June 09, 2025
CONFLICTING LAWS ARE PUTTING RMG ADVERTISING IN A GREY ZONE
The Advertising Standards Council of India (ASCI) looked at 50 real money gaming (RMG) ads in 2024-25, and 100% were found to violate its advertising code.
This May, Meta tightened its rules for RMG advertisers, who are now required to produce a certificate issued either by a court order or by one of three industry bodies—the All India Gaming Federation (AIGF), E-Gaming Federation, or Federation of Indian Fantasy Sports—before getting the green signal to release ads on the platform.
Last week, Galactus Funware Technology, parent company of real money gaming platform Mobile Premier League, initiated legal action against the ASCI, seeking ₹50 crore in damages for what it alleges is a defamatory whitepaper ("Examining Opinion Trading in India") published by the self-regulatory body.
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