'Aiming at 10-15% a year outlet growth'

As new competition shakes up the cola market, PepsiCo is doubling down on innovation, price competitiveness and cultural connect. In this interview, Nitin Bhandari, VP & general manager—beverages, PepsiCo India & South Asia, speaks to Geetika Srivastava about the company's efforts to build resonance with brands like Sting and Mountain Dew. Excerpts:

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at the intersection of high energy and global culture. As interest in Formula 1 grows—especially among younger, digital-first audiences—this collaboration places Sting at the forefront of a high-impact platform and signals the brand's ambition to scale cultural relevance through global associations.