Will Double Reach This Fiscal to Propel FMCG Ambitions

Reliance Consumer Products (RCPL) plans to double its distribution network to 2.5–3 million outlets spread over 10 states by March 2026.

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The move is part of a broader strategy by the company to touch ₹1 lakh crore in revenue in five years. In an interaction with Viveat Susan Pinto, the man executing Reliance’s FMCG ambitions — T Krishnakumar, director, RCPL — says that the company will maintain a relentless focus on reaching the masses with affordable products across food, FMCG and beverages. Excerpts:

How do you plan to achieve the nearly tenfold growth in revenue in five years that has been laid out at the Reliance Industries’ AGM last week?

Our strategy is simple — offering global quality products at affordable prices. Let’s be clear, of the 1.4 billion people in India, around 700–800 million sit at the mass end, seeking affordable products and solutions. With a relentless focus on this market, with products at prices this consumer group can afford, I think we can expand consumption significantly.

Can you specify the building blocks for becoming India’s largest FMCG company?