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Rough Times for Broadcast Signals Media Shift
Financial Express Kolkata
|July 17, 2025
TWO MILESTONES REVEALED this week illustrate the diminishing power of broadcast television in the media world—one fueled by the habits of young people and the other by their elders.
During June, viewers spent more time watching streaming services than they did for broadcast and cable television combined. That happened for the first time ever in May, by a fraction of a percentage point, but the Nielsen company said on Tuesday that gap widened considerably in June.
Also, for the third straight week, Nielsen said that Fox News Channel had more viewers in prime-time on weeknights than any of the main broadcast networks ABC, CBS, NBC and Fox entertainment.
For years, the mantra of media executives was that streaming represented the future for in-home entertainment. Now, that future has clearly arrived.
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