Piyush believed in celebration — of life, people, and stories

IT'S HARD TO BELIEVE THAT PIYUSH'S LAUGHTER IS NOW ONLY A MEMORY.

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What a remarkable era he defined — a man who made work feel like life itself. For him, emotion was strategy, and simplicity, a form of craft.

Piyush made a generation believe you could be yourself — rooted in your culture — and still create work that connects with everyone. He showed us that being real and emotional could be your greatest strength, not something to hide behind polish.

Once, at Cannes, we were on a bus heading to the venue. Out of nowhere, Piyush began humming a Rajasthani folk song and soon had the whole bus — people from all over the world — singing along. That was him: proud of who he was, wearing his roots like a medal, never pretending to be anyone else.