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JioStar’s strategy puts cricket on a sticky wicket
Financial Express Kolkata
|December 09, 2025
BROADCAST CRISIS
BROADCASTER JIOSTAR'S GOOGLY to ICC just two months ahead of the men’s T20 World Cup is a wake-up call for the country’s cricket ecosystem, say experts.
While cricket still contributes the lion's share to India's sports advertising revenue — 85% of the total sports advertising revenue of around %16,633 crore in 2024 — a 2025 Nielsen report showed that cricket's popularity among Indian youth (18-30) has dipped between 2019 and 2025, with younger fans exploring sports like motor-sport, basketball and MMA.
Bu hikaye Financial Express Kolkata dergisinin December 09, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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