Magzter GOLD ile Sınırsız Olun
Sadece 9.000'den fazla dergi, gazete ve Premium hikayeye sınırsız erişim elde edin
Dealing with ad fatigue
Financial Express Kolkata
|December 24, 2025
A RECENT STUDY BY the R K SWAMY Centre for Study of Indian Markets as part of its AIM (Advertising Impact Measurement) series revealed that 93% of the respondents watch videos on their mobile phones, spending an average of 2.17 hours daily.
-
The younger consumers are the ones watching the most and the habit of consuming mobile-first entertainment has considerably taken over. A major part of this consumption is reflected by the account of the different platforms that are used. A large part of video content gets distributed through peer-to-peer sharing on WhatsApp, making mobile video not only a viewing habit but a social habit formed by the circulation of content.
Bu hikaye Financial Express Kolkata dergisinin December 24, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Financial Express Kolkata'den DAHA FAZLA HİKAYE
Financial Express Kolkata
Ukraine peace deal: Putin sends a signal to Trump
RUSSIAN PRESIDENT VLADIMIR
1 min
December 27, 2025
Financial Express Kolkata
Vedanta shares up 35% this year
SHARES OF OIL-TO-METALS conglomerate Vedanta
1 min
December 27, 2025
Financial Express Kolkata
Benchmarks trim weekly gains on profit booking
EQUITIES EASED ON Friday as investors locked in gains near record highs, with thin yearend participation and persistent foreign selling keeping risk appetite in check
1 min
December 27, 2025
Financial Express Kolkata
CoC can’t alter approved resolution plan: NCLAT
ORDER COMES FOLLOWING BOB APPEAL IN RCIL INSOLVENCY CASE
2 mins
December 27, 2025
Financial Express Kolkata
Coforge to acquire Encora for $2.35 bn
· Acquisition to aid mid-tier IT firm's push into AI-led engineering
1 mins
December 27, 2025
Financial Express Kolkata
Manappuram Fin to infuse up to ₹250 cr into Asirvad Micro Finance
GOLD LOAN NBFC Manappuram Finance on Friday said its board has approved an additional equity infusion of up to ₹250 crore into subsidiary Asirvad Micro Finance (AMFL) in one or more tranches.
1 min
December 27, 2025
Financial Express Kolkata
Lenders cut home loan rates to woo customers
BANKS ARE STEPPING up efforts to entice homebuyers and are cutting home loan rates by more than the Reserve Bank of India's recent 25-bps repo rate cut.
2 mins
December 27, 2025
Financial Express Kolkata
Funds scam: Malaysia ex-PM Najib fined $2.8 bn, gets 15-yr jail term
Najib Razak was convicted Friday following a corruption trial tied to multibillion-dollar looting of the 1MDB state investment fund.
1 mins
December 27, 2025
Financial Express Kolkata
Lock into a forward contract to contain overseas study bills
IT HELPS HEDGE AGAINST CURRENCY FLUCTUATIONS WHICH CAN UPSET YOUR BUDGET
2 mins
December 27, 2025
Financial Express Kolkata
Alhind Air staff on unpaid leave amid AOC delays
Airline recently got civil aviation ministry NOC
1 min
December 27, 2025
Listen
Translate
Change font size