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Bold Bets for IPL Help JioStar Score at a Brisk Pace
Financial Express Kolkata
|April 14, 2025
DIGITAL SUBSCRIBERS HAVE already doubled to over 200 million on JioHotstar, JioStar's streaming platform, since the start of the ongoing IPL, when the figure was at 100 million paying subscribers, industry sources said.
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The hybrid digital model has also pushed up pay-TV subscribers (including cable and direct-to-home) by about 2 million at the industry level, experts say, since the free IPL viewing model ea
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