Working to achieve 25% market share: Berger MD

The nearly ₹9,000-crore acquisition of a 74.76% stake in Akzo Nobel India by JSW Paints will not upend the domestic paints market, said Berger MD & CEO Abhijit Roy.

- Viveat Susan Pinto

The nearly ₹9,000-crore acquisition of a 74.76% stake in Akzo Nobel India by JSW Paints will not upend the domestic paints market, said Berger MD & CEO Abhijit Roy. Instead, the top two paint companies may still manage to hold their ground despite stiff competition coming from the JSW-Akzo combine and Birla Opus, Roy told FE during an interaction.

Berger is the country's second-largest paintmaker after Asian Paints with a market share of 20%. Asian Paints has an estimated market share of 52%, according to industry experts.

"The good part of this acquisition is that it will consolidate the market in favor of larger players. And the number one and two positions within paints will be intact, though competition may grow for the third, fourth and fifth slots," Roy said.