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Screen Awards to Now Be Digital-First with YouTube
Financial Express Kochi
|August 24, 2025
AFTER A HIATUS, The Indian Express Group is bringing back the prestigious Screen Awards this year and adopting a digital-first approach by collaborating with YouTube.
The Screen Awards 2025, which represents a powerful blend of editorial credibility, cultural legacy, and digital reach, is backed by The Indian Express Group's journalism-first ethos. The winners will be chosen by the Screen Academy—an independent, not-for-profit body of acclaimed filmmakers, artistes, and cultural voices committed to recognising true excellence.
Speaking on the collaboration, Gunjan Soni, managing director, India, YouTube, said: "We are thrilled to be the digital home for the Screen Awards, bringing a cultural icon to its next chapter.
YouTube is where billions of fans connect with the entertainment they love, and we're excited for them to experience one of cinema's biggest nights in an immersive way. By bridging Bollywood's biggest stars with YouTube's most influential creators, we're building an engaged community for an iconic event and unlocking the power of fandoms."
Bu hikaye Financial Express Kochi dergisinin August 24, 2025 baskısından alınmıştır.
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