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Road to relevance
Financial Express Kochi
|December 25, 2024
How to craft a brand strategy that stands the test of time
IN A MARKET crowded with similar products, robotics companies face the challenge of proving they're more than just providers of flexible, functional technology. The solution lies in humanising their tech narratives, making complex innovations both approachable and purpose-driven. This approach moves beyond merely explaining 'how' the products work to sharing 'why' they matter—showcasing how they impact real lives, solve pressing challenges, and contribute to a sustainable future.
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