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RCB pips CSK in valuation...
Financial Express Hyderabad
|July 09, 2025
AS A TESTAMENT to IPL's growing popularity, the Board of Control for Cricket in India's sale of four associate-sponsor slots—My11Circle, Angel One, RuPay and CEAT—generated ₹1,485 crore, a 25% increase over the previous cycle.
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The Tata Group extended its title sponsorship commitment through 2028 in a five-year deal worth $300 million (₹2,500 crore).
"IPL's influence extends far beyond the field, shaping broadcasting standards, fan engagement strategies, and franchise-based models that are now being emulated worldwide," the report adds.
Bu hikaye Financial Express Hyderabad dergisinin July 09, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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