Magzter GOLD ile Sınırsız Olun
Sadece 9.000'den fazla dergi, gazete ve Premium hikayeye sınırsız erişim elde edin
Dealing with ad fatigue
Financial Express Hyderabad
|December 24, 2025
A RECENT STUDY BY the R K SWAMY Centre for Study of Indian Markets as part of its AIM (Advertising Impact Measurement) series revealed that 93% of the respondents watch videos on their mobile phones, spending an average of 2.17 hours daily.
-
The younger consumers are the ones watching the most and the habit of consuming mobile-first entertainment has considerably taken over. A major part of this consumption is reflected by the account of the different platforms that are used. A large part of video content gets distributed through peer-to-peer sharing on WhatsApp, making mobile video not only a viewing habit but a social habit formed by the circulation of content.
Bu hikaye Financial Express Hyderabad dergisinin December 24, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Financial Express Hyderabad'den DAHA FAZLA HİKAYE
Financial Express Hyderabad
NHAI to monetise 2 assets via trust route
Space created for launch of new public InvIT
1 min
January 02, 2026
Financial Express Hyderabad
Grand Vitara, Victoris drive up Maruti’s share in SUV market
MARUTI SUZUKI'S SUV market share climbed to 30.7%, from 25.7% in the first half of 2025, signalling growing acceptance of its utility vehicle portfolio.
1 min
January 02, 2026
Financial Express Hyderabad
Fewer startups shut shop in 2025
SIGNS OF REVIVAL AS SHUTDOWNS DROP TO 5-YEAR LOW
1 min
January 02, 2026
Financial Express Hyderabad
New Year horror at Swiss bar
BAR TURNED FROM PLACE OF CELEBRATION INTO SITE OF TRAGEDY . Forty killed, more than 100 injured in massive fire
1 mins
January 02, 2026
Financial Express Hyderabad
GST growth back in positive zone in Dec
Mop-up rises 1.3% on year to ₹1.79L crore
1 mins
January 02, 2026
Financial Express Hyderabad
Zomato, Blinkit deliver record orders on Dec 31
Platforms clocked 7.5 million orders despite strike calls
1 mins
January 02, 2026
Financial Express Hyderabad
Pvt share in new projects at fresh high; overall investments drop
NEW INVESTMENTS BY the government sector contracted for three quarters in a row beginning the June 2025 quarter.
2 mins
January 02, 2026
Financial Express Hyderabad
Public finance entities shift to bank credit as yields rise
PUBLIC FINANCIAL INSTITUTIONS (PFIs) are growing their exposure to bank credit - PFI borrowing from banks jumped close to 29% in November, compared to 6% a year ago.
1 mins
January 02, 2026
Financial Express Hyderabad
2025 sees evolution of competition law regime
THE YEAR 2025 marked a significant phase in the evolution of Competition Law regime.
3 mins
January 02, 2026
Financial Express Hyderabad
Own tax reliance rising for states
REVENUE CAPACITY CONTINUES TO VARY WIDELY AMONG STATES, SAYS CAG REPORT
2 mins
January 02, 2026
Listen
Translate
Change font size