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Staff Crunch Hits Q-comm Deliveries

Financial Express Delhi

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June 26, 2025

Ripple Effect

- ANEES HUSSAIN

The quick commerce sector is struggling to maintain its core objective of 10-minute deliveries as a shortage of delivery partners is constraining operations. Industry sources say delays are becoming common across platforms due to staffing issues, even as demand and dark store numbers continue to grow rapidly.

The shortfall is not due to inventory or consumer demand, but rather the limited availability of gig-based delivery riders. Delivery timelines are being quietly adjusted as companies try to navigate growing gaps between their fleet strength and store expansion plans.

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