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India's $2-bn impact for Netflix
Financial Express Delhi
|May 04, 2025
"INDIA IS AT the cusp of a huge inflection point for a storyteller, the way Squid Game was for (South) Korea," Sarandos said during a fireside chat with actor Saif Ali Khan.
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"Local productions have allowed us to stay committed to local storytelling," he added. Netflix, which began local productions in India with Sacred Games about seven years ago, has since produced around 150 original films and series, filming across 90 different cities in the country. The post-Covid digital surge has seen the streaming giant focus more on Indian content, as the firm eyes growth in the domestic market, as well as from the Indian diaspora.
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