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Zeta Outlines Roadmap for Banks to Leverage UPI
Financial Express Chennai
|August 20, 2025
With UPI strengthening its position as India's dominant digital payment rail, banks are finding themselves increasingly sidelined, bearing infrastructure costs, while fintechs like Google Pay (GPay) and PhonePe are monetizing user engagement.
With UPI strengthening its position as India's dominant digital payment rail, banks are finding themselves increasingly sidelined, bearing infrastructure costs, while fintechs like Google Pay (GPay) and PhonePe are monetizing user engagement. Zeta, a SoftBank and Mastercard-backed unicorn fintech startup, offers a strategic roadmap to revers
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