Denemek ALTIN - Özgür
Tradition with a twist
Financial Express Chennai
|January 11, 2026
Piyush Mohnani, marketing head of fashion brand Asuka Couture.
-
"Modern grooms want comfort, versatility, and individuality rather than purely ethnic ensembles," he adds.This season, grooms are gravitating toward structured bandhgalas paired with draped trousers, embroidered tuxedos with subtle Indian detailing, asymmetrical kurtas and hybrid Indo-Western sets, soft metallics, sage green, champagne, ivory, and midnight blue. In fact, Asuka's fusion line now contributes nearly 35% of wedding orders, growing at 40% year-on-year, a testament to how powerfully Indian menswear is evolving.
Personal expression is big
According to Tanya Biswas, co-founder of design house Suta, wedding wardrobes, especially for women, are all about choosing comfort and character over convention. "Pairing sharp blazers with lehengas, slipping into fluid saree-gowns, or twirling in easy co-ord sets is the wedding fusion," says Biswas. Pastel lilacs and sages dominate daytime functions, while deeper emerald and regal red take over the evenings. Suta is seeing a steady 7-8% growth in fusion wear.
This movement is also reflected in the shift toward lighter fabrics. Designer Bhawna Rao observes brides gravitating toward chiffon, georgette, and crepe for refined ease. "Colours like ivory, blush, and metallic tones are replacing the usual reds and maroons," she adds.
Bu hikaye Financial Express Chennai dergisinin January 11, 2026 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
Zaten abone misiniz? Oturum aç
Financial Express Chennai'den DAHA FAZLA HİKAYE
Financial Express Chennai
Anup Saha joins Kotak Bank as whole time director
KOTAK MAHINDRA BANK on Monday announced that Bajaj Finance's former MD Anup Kumar Saha will oversee its consumer banking vertical.
1 min
January 13, 2026
Financial Express Chennai
Gaurav Munjal to stay at the helm of Unacademy
UNACADEMY CO-FOUNDER GAURAV
2 mins
January 13, 2026
Financial Express Chennai
Food inflation negative for 7th straight month
· Deflation may reverse for'food and beverages' from January
2 mins
January 13, 2026
Financial Express Chennai
Dollar drops most in three weeks
THE DOLLAR DECLINED the most in almost three weeks as the Federal Reserve faced grand jury subpoenas from the Justice Department, reviving concerns over political interference in monetary policy.
1 min
January 13, 2026
Financial Express Chennai
Apple tops 2025 smartphone mkt
GLOBAL SMARTPHONE SHIPMENTS rose 2% year- on-year in 2025, lifted by stronger demand and eco- nomic momentum in emerging markets, Counter- point Research said on Mon- day. Apple led the market with a 20% share, the largest among the top five brands, supported by solid demand in emerging and mid-sized markets and strong sales of the iPhone 17 series, said Counterpoint analyst Varun Mishra.
1 min
January 13, 2026
Financial Express Chennai
TN stampede: CBI quizzes TVK chief Vijay for 6 hours
ACTOR-POLITICIAN TO BE CALLED AGAIN BY PROBE AGENCY
1 mins
January 13, 2026
Financial Express Chennai
Retail inflation rises to 1.33% in Dec
THE RBI HAD, in its December monetary policy meeting, cut the inflation target for 2025-26 to 2% from 2.6% forecast earlier and delivered a 25 basis points cut in reporate to 5.25%.
1 min
January 13, 2026
Financial Express Chennai
Bulls bet on revival of US-India trade talks
Equity indices sharply rebound to close in the green
1 mins
January 13, 2026
Financial Express Chennai
Trump weighing very strong options in Iran
IRAN SAID ON Monday it is keeping communications open with the US as President Donald Trump weighed responses to a deadly crackdown on nationwide protests, which pose one of the stiffest challenges to clerical rule since the 1979 Islamic Revolution.
1 min
January 13, 2026
Financial Express Chennai
After AGR relief, ARPU growth is Vi's top priority
Analysts flag ₹340 target as spectrum payments kick in
2 mins
January 13, 2026
Listen
Translate
Change font size
