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Jeep is the rare car brand that's cutting prices right now
Financial Express Chandigarh
|January 10, 2026
STELLANTIS NV'S JEEP brand is mounting a turnaround bid by cutting prices, an unusual strategyin an increasingly exorbitant US car market.
The quintessential SUV brand has simplified its lineup, offering fewer model iterations and reducing up-charges. Take the Wrangler, for example - Jeep has both trimmed base prices and slashed the cost of configuring its halo vehicle with extra options.
A Wrangler Sport S now starts at $42,495, down $1,350 from the prior model year. Opting for a version with LED lights, all-terrain tires, and a heated steering wheel and seats now sets a customer back roughly another $5,000, instead of almost $9,400 previously.
"We did this on every car,"
Bu hikaye Financial Express Chandigarh dergisinin January 10, 2026 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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